BS Asahi spotlights “local, not generally known attractions” in each region across Japan to spread them around the world.
At the same time, we are working on the “regional revitalization DX” that generates new worth of experiences
from fusion with digital technologies.

Today, the demand for tourisms is increasing again, among not only domestic
but also foreign tourists – it causes serious “overtourism” problems
which occur concentratively in particular regions.
With the widespread use of SNS and video sharing sites, photogenic spots are getting more popular to attract sympathy (“like”).
Also media reports on such phenomenon, so that even more people rush to a particular place.
The concentration of tourists brings excessive congestion and waiting times, lowering satisfaction for tourists. Furthermore,
it deteriorates the natural environment, landscape and even the living environment for local residents.
There are also concerns that regional disparities in the tourism industry are widening.
It causes local residents to leave their regions, who should be responsible for the regional industries.
These situations could bring the negative effects like depopulation and poor local finances,
so that the decentralization of tourists has become an urgent issue.

BS Asahi has the advantages as a nationwide broadcaster and the unique, speedy skills for contents production.
We use them to “inspire” people for sightseeing attractions all over Japan, delving them from our own perspective,
in order to contribute to solving the overtourisms problems and promoting the decentralization of tourits.
In addition, we use digital technologies to create opportunities for
“experience” and propose a “new form of regional revitalization” only possible by contents creating companies.